About the Market Identifier
About the Market Identifier
What is Infinity Blue's Market Identifier?
Market Identifier is a SaaS market assessment and opportunity planning tool for commerce businesses. It helps brands identify which markets, platforms, marketplaces, and digital channels offer the strongest growth potential before they commit time, budget, or operational resource.
The software has been developed from Infinity Blue's own market due diligence process, which the business has used for years when assessing client growth opportunities across marketplaces, DTC websites, retail channels, and international expansion.
Why did Infinity Blue create Market Identifier?
Infinity Blue has operated as an commerce growth partner since 2017, helping brands expand across marketplaces, their own websites, retail introductions, content, and international channels.
Historically, each new client opportunity required manual due diligence to assess whether a market or platform was commercially attractive. Market Identifier automates that process, turning work that previously took days or weeks into a report that can be generated in hours.
What problem does the software solve?
Many brands know they want to grow, but they are unsure where to focus. They may be considering Amazon, their own website, paid search, paid social, international marketplaces, or new territories, but lack a clear way to compare the opportunity and cost of each route.
Market Identifier helps answer questions such as:
Which market should we enter next?
MI Compares territory and platform opportunities
Is Amazon, DTC, PPC, or social the better route?
Moels channel-specific opportunities
What could this opportunity be worth?
Produces revenue and P&L projections
What are competitors doing well?
Benchmarks against selected or automatically identified competitors
Should we invest now or wait?
Provides go, optimise, or hold recommendations
Who is Market Identifier designed for?
Market Identifier is designed for commerce brands, marketplace sellers, retailers, logistics partners, agencies, and growth teams that need to make informed decisions about market expansion.
It is particularly useful for businesses considering international growth, new marketplace launches, DTC optimisation, paid media investment, or fulfilment-led expansion into new territories.
Who is Infinity Blue Group?
Infinity Blue Group is a global acceleration partner specialising in helping consumer brands break into and grow across international retail and marketplace channels. IBG operates across, Marketplace, Digital Commerce, Social Commerce, and Retail, and the Infinity Market Identifier is the technology product of that expertise. When you use the platform, you are backed by IBG's commercial experience, global networks, and deep understanding of what brand owners need to grow internationally.
How It Works
How does Market Identifier work?
The user provides limited information about the brand, products, territories, and platforms they want to assess. Market Identifier then pulls information from connected data sources and APIs to create a structured market opportunity report.
The report can include brand analysis, competitor benchmarking, marketplace presence, SEO performance, customer sentiment, opportunity signals, regulatory considerations, growth recommendations, and an implementation plan.
What information does a user need to provide?
Market Identifier is designed to work from relatively limited starting information. A brand name, website, target territories, and platform options are enough to generate an initial report.
Additional information can improve the quality of the output, especially where the user provides previous research or insights, additional brand positioning and SKU data, product dimensions, costs of goods, existing ASINs, fulfilment assumptions, or advertising budgets.
What territories and platforms can Market Identifier assess?
Market Identifier can assess opportunities across different territories and platforms.
Platform and territory coverage will depend on Infinity Blue's active data integrations and commercial configuration, and this is something which is constantly evolving to match the ever-changing e-commerce landscape. We are prioritising major markets with around 60% of the main markets and platforms covered at the time of launch. There is the option for including specialist additional markets and platforms in the report enquiry stage, and this feeds into continued development to broaden Market Identifier's reach.
What the Report Covers
What does the Market Identifier report include?
Executive Summary: Clear overview of the opportunity and key recommendations
Brand snapshot: Summary of the brand's current position
Website and SEO performance: Review of digital visibility and optimisation opportunities
Marketplace and retail presence: Assessment of current and potential marketplace performance
Customer sentiment: Review of online reviews, loyalty signals, and customer perception
Competitor benchmarking: Comparison against relevant competitors
Opportunity signals: Quick-win and longer-term growth opportunities
Regulatory, tax, and market snapshot: Key territory-specific considerations
Recommendations: Practical actions and channel priorities
Implementation plan: Roadmap for what to do and when
How detailed is the report?
The report is designed to be concise and usable, rather than overly long or academic. The aim is to give decision-makers enough information to understand the opportunity, compare options, and take action.
The underlying research can be expanded where needed, but the standard report is intended to focus on practical recommendations, commercial relevance, and clear next steps.
Do my selections make a difference to the report?
By selecting a narrower scope for the report, this will give more detailed insight within the selected parameters. For example, a report exploring a single platform within a single territory will explore in greater depth than a more generalised report looking at the maximum explorable three territories and three platforms per territory.
For users with access to multiple reports as part of their subscription, a broad initial report can consider multiple markets and a subsequent, more detailed, single-market analysis on the basis of the best-fit can provide additional insight.
Can Market Identifier analyse Amazon marketplace opportunities?
Yes. Amazon marketplace analysis is a core use case. Market Identifier can assess marketplace opportunity by territory, category, competitor performance, fulfilment costs, referral fees, and expected sales potential.
It can also produce a marketplace-specific P&L, including revenue, cost of goods, Amazon fees, fulfilment costs, advertising, management fees, and revenue share assumptions.
Can Market Identifier assess DTC and website growth?
Yes. Market Identifier can assess direct-to-consumer opportunities by reviewing website performance, SEO indicators, paid search, paid social, and the potential knock-on effect of advertising on organic and direct website traffic.
This allows brands to compare whether marketplace expansion, DTC investment, PPC, paid social, or a combined channel strategy is likely to offer the strongest return.
Does Market Identifier identify competitors automatically?
Yes. Market Identifier can self-populate competitors as part of the report generation process. These competitors are then used for benchmarking across areas such as marketplace presence, digital performance, customer sentiment, product range, and growth opportunities.
Users are also able to provide their own competitor set where they want a more targeted comparison.
What is the opportunity score or recommendation output?
Market Identifier provides structured recommendations that help users decide whether to proceed with a market or channel opportunity.
There are three recommendation types:
Go: The opportunity appears attractive and worth pursuing
Optimise: There is potential, but improvements are needed first
Hold: The opportunity may not be the right route or timing
Data & Intelligence
What data sources does the platform use?
Market Identifier uses a combination of Infinity Blue's own resources, subscriptions, and API integrations. These include sources for SEO, marketplace research, competitor analysis, customer sentiment, and category opportunity.
Commercial Modelling & P&L
What is the P&L projection feature?
The P&L feature allows users to model the commercial opportunity for a market, marketplace, product group, SKU set, or digital channel.
For marketplace opportunities, Market Identifier can build a monthly P&L from a standing start through to a projected 12-month sales figure. It can include revenue, COGS, referral fees, fulfilment costs, advertising, fixed fees, management costs, and revenue share assumptions.
Can the P&L be SKU-specific?
Yes. The P&L can be SKU-specific for up to 10 SKUs under the Growth plan. Users can also use a more generic category-level approach by providing average product costs or assumptions.
Where suitable data is available, Market Identifier can use existing Amazon ASINs, product dimensions, category information, cost prices, and fulfilment costs to build a more detailed forecast.
Can users input their own cost assumptions?
Yes. Users can enter COGS either as a specific cost price or as a percentage. The P&L can then calculate projected profitability using these assumptions alongside marketplace fees, fulfilment costs, advertising spend, fixed fees, and revenue share.
This allows Market Identifier to support both high-level opportunity assessment and more detailed commercial modelling.
How does Market Identifier help with fulfilment and logistics decisions?
Market Identifier can incorporate fulfilment costs into the P&L, including marketplace-specific fulfilment assumptions and territory-specific logistics costs, so that users can assess the cost and commercial viability of selling into new territories.
Can Market Identifier prevent wasted spend?
That is one of the main outcomes. Market Identifier is designed to reduce the risk of wasted spend by allowing brands to test the commercial logic of an opportunity before committing budget.
Partnerships & White Label
How could Market Identifier work as a white-label partner solution?
Market Identifier can be adapted as a white-label solution for partners that want to offer market opportunity analysis to their own clients. Please get in touch for more details.
Still have a question?
If you did not find what you were looking for, the Infinity Blue Group team would love to help. Book a free, no-obligation discovery call, and we will answer your questions and show you the platform in action while we are at it.
No commitment, just a straightforward conversation about what the Infinity Market Identifier can do for your brand.